Interior Design

Branding by Futura

Photography by Ivan García

Resquad is a menswear brand in the heart of Harajuku, Tokyo that sells premium clothing and gear inspired in the concept of "Rescue". The brand brings together men's streetwear tendencies with original technical garments, providing high-quality goods for people with a taste for urban yet specialised style.

The interior design proposal was inspired by original elements found in the brand's basic collection such as monochrome color palette and synthetic materials. The use of black and metallic surfaces become the perfect complement to highlight the collection. 

Neon yellow was used to unify the space and enhance the connection with Futura's branding.

Creative Direction | Brand Identity | Styling

Photography: Tetsuo Kashiwada

Typeface: GT Walsheim by Grilli Type

— Branding & Packaging

Marisol González is an Architect based in Monterrey, Mexico.

Marisol was looking for a brand that would represent her creative process and simple, clean design.

The typical symbol used to represent a section in an architectural drawing was the inspiration for her brand's stationery. 

— Social Media Logo, Brand accesories & Flyer design

Momiji Beauty is a brand dedicated to bring the best of Asian beauty products to Mexico. It originated with the dream of two sisters passionate about beauty. They wanted to show Mexico their discoveries from their travels around Asia.

For this project, I was commissioned to design an icon to be used on social media and web, brand props and the flyer for their 1st year anniverdsary.

My solution is based on the skincare products main ingredientes, highlighting characteristic components such as fresh colors, herbal shapes and fun patterns.  The logo employs a beauty mirror as the brand's distinctive icon.

Selected typeface: GT Sectra